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Kathy Kennedy will be representing Fleet Miami on a panel of superyacht industry media representatives called “Developing an Effective Multi-Channel Marketing Strategy” on March 25. As a panelist, Kennedy will be discussing what Fleet Miami has done to meet the challenges of a multi-device, multi-channel marketing landscape.
A US-based yachting industry veteran, Kathy has previously worked with Moore Stephens Isle of Man, Hall Spars, Ferretti Group and with Derecktor Shipyards as the Director of Marketing during the build of M/Y CAKEWALK.
The 2nd Annual Superyacht Summit is put on by the U.S. Superyacht Association (USSA), a trade association whose mission is, “to promote and support the U.S. Superyacht industry and its members worldwide through advocacy, marketing and education.”RETURN TO ALL ARTICLES